It’s important that dads feel included in parenting material as they play an extremely important role in growing up their kids. Research also shows that dads have a major influence on decisions around breastfeeding, not smoking in pregnancy, and lots of other decisions and choices that help keep kids safe.
However, most parenting information is currently directed at mums, and there’s not alot out there that speaks directly to dads.
SMS4dads is a service designed specifically for dads. It’s a simple idea. Most dads are really busy before and after the birth of their babies – and they may not go to lots of parenting classes… but they do have mobile phones.
Many of the SMS texts sent to dads use the ‘voice’ of the baby, for example,
‘You can talk to me about anything dad. Your words will help my brain development.’
Others suggest actions like,
‘Find ways to tell your partner she is doing an amazing job. This could be really important to her’.
To find out more about SMS4dads get in touch with our team or try out a ‘Taste Tester’.