WHAT DADS
(and mums) SAY…

WHAT DADS (and mums) SAY…

700 +
Dads Have Enrolled
75 %
Positive Feedback
65 %
Improved Relationship

Over 8,000 dads have enrolled in SMS4dads and received text messages and support  in the lead up to the birth of their baby and throughout the first 12 months of parenthood. Feedback from dads has been enormously positive, with 92% saying SMS4dads has helped them in their role as a dad, and over 80% saying it helped their relationship with their partner.

What dads say -


Here's what they say

What dads say -

Having a baby was the hardest thing I've ever been through, but I always felt validated when I read your SMS

What dads say -

When things were tough the texts made me realise that it wasn't just me experiencing these things.

What dads say -

I felt more connected to my son because of SMS4dads.

What dads say -

I got a text about interacting a baby while I was doing it – it was spot on

What dads say -

We've had a few hard days here and there, as you do with a newborn. Those messages have helped so much

What dads say -

I work long hours - so that reminder throughout the day at a random time to make you think of your baby and your partner is huge

SMS4dads is driven by a team of researchers, health professionals & designers who value and acknowledge the important role dads play in growing up their babies & children

What dads say -
What dads say -


What mums say...

What dads say -

He puts his hand up to do a night feed or he’ll ask a question, “How are you feeling today, are you tired?” I think that comes from the messages

What dads say -

SMS4dads made him more confident about parenting

What dads say -

It was something that he could do and was something that supported him

What dads say -

Unlike with our first baby, he comes home and takes the boys outside or takes them for a walk or baths them. He even pops his hand up to do night feeds which has helped

What dads say -

He felt supported, which I think made me feel, I guess, much more confident.

What dads say -

It helped him get on board and start talking with me about the baby

Richard Fletcher

Associate Professor, PhD

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